Privacy Policy

Data Processing

Collection of Personal Data When Visiting Our Website

When you use the website solely for informational purposes – that is, when you do not provide us with any additional information (e.g., via a contact form) – we collect only the personal data that your browser transmits to our server. When you view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security. The legal basis for this is Article 6 (1) (f) GDPR:

• Date and time of access,
• URL (address) of the referring website,
• File accessed,
• Amount of data transmitted,
• Hostname of the accessing computer (IP address),
• Browser type and version, and
• Operating system.

Personal data is stored for a maximum period of four weeks, provided there are no indications of unlawful use.

Contacting us via Email, Phone, or Contact Form

When you contact us via email, phone, or a contact form, we will store the information you provide (your email address, name, phone number, and any other details) in order to respond to your inquiries. To the extent that we request information via our contact form that is not necessary for establishing contact, we have always marked this as optional. This information helps us clarify your inquiry and improve the handling of your request. The provision of this information is expressly voluntary and subject to your consent, Art. 6 (1) (a) GDPR. Insofar as this involves information regarding communication channels (e.g., email address, phone number), you also consent to us contacting you via this communication channel, if necessary, to address your inquiry. You may, of course, revoke this consent at any time with future effect.

Depending on the purpose of processing, personal data may be transferred to companies affiliated with Solvares FSM GmbH within the Solvares Group GmbH. It is not possible to specify specific recipients in advance, particularly because the specific recipients within the recipient category or among the affiliated companies may change prior to an actual transfer taking place.

We delete the data collected in this context once storage is no longer necessary or restrict its processing if there are legal retention requirements.

Leadinfo

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service identifies visits to our website by companies based on IP addresses and displays publicly available information to us, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyze user behavior on our website and processes domains from form submissions (e.g., “leadinfo.com”) to correlate IP addresses with companies and improve its services.

For more information, visit: www.leadinfo.com/en/legal/privacy”.

You can opt out at www.leadinfo.com/en/legal/opt-out. If you opt out, Leadinfo will no longer collect your data.

The purpose of data collection and processing is visitor analysis, and it is carried out in accordance with the legal basis for data processing under Article 6 (1) (f) GDPR.

Use of Microsoft Dynamics 365 Customer Insights

We use the services of “Microsoft Dynamics 365 Customer Insights” (formerly Dynamics 365 Marketing) on our website and for our email marketing. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. We use this service for the following purposes:

• Providing and hosting contact and registration forms on our website,
• Managing leads and customer contacts (lead management),
• Sending email campaigns and newsletters,
• Implementing the double opt-in procedure to verify your email address, and
• Conducting statistical analysis of the use of our email campaigns.

When you use a form on our website that is hosted via Dynamics 365, the data you enter (e.g., name, email address) is transmitted to Microsoft’s servers and stored there on our behalf.

Emails sent via Dynamics 365 may contain so-called “web beacons” or tracking pixels (invisible one-pixel images). These allow us to determine whether an email has been opened, and which links have been clicked. In addition, technical information is collected (e.g., time of access, IP address, browser type, and operating system). This data is used exclusively for the statistical analysis of newsletter campaigns and the optimization of our communications. If you do not consent to this analysis, you must withdraw your consent.

The processing of data is based on your consent (Art. 6 (1) (a) GDPR) for the sending of newsletters and the associated analysis. The processing of inquiries via the contact form is carried out for the purpose of implementing pre-contractual measures or fulfilling a contract (Art. 6 (1) (b) GDPR) as well as based on our legitimate interest in efficient and secure customer communication (Art. 6 (1) (f) GDPR).

The data is stored on Microsoft servers. Microsoft generally uses data centers located within the European Union for this purpose. However, it cannot be ruled out that data may be transferred to the parent company, Microsoft Corp., in the United States. Microsoft is certified under the EU-US Data Privacy Framework. This means there is an adequacy decision by the European Commission certifying that Microsoft provides a level of data protection equivalent to that of the EU.

The data you provide for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted or transferred to a suppression list after unsubscription to prevent further mailings. Data stored by us for other purposes (e.g., contract fulfillment) remains unaffected by this.

You may revoke your consent at any time, for example via the “Unsubscribe” link in every email or by sending an email to welcome@solvares.com.

YouTube

We use services provided by YouTube, LLC, 901 Cherry Ave., 94066 San Bruno, CA, USA, a subsidiary of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. For users whose habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, is the data controller responsible for your data.

To protect your personal data, we use the enhanced privacy setting provided by YouTube. When you visit a page that contains an embedded YouTube video, a connection is established with the YouTube servers, and the content is displayed on the website by sending a request to your browser. According to YouTube, however, in “enhanced privacy mode,” data is only transmitted to the YouTube server if you actively start the video. If you are logged into YouTube at that time, the information about the videos you watch will be associated with your YouTube account. You can prevent this by logging out of your account before visiting our website.

To the extent that data is processed outside the EU/EEA, Google LLC has certified itself under the Data Privacy Framework (DPF) program and is listed in the Data Privacy Framework list of the International Trade Administration (ITA). This means that Google LLC has publicly committed to complying with DPF obligations and any data transfer to the USA is unproblematic due to the current adequacy decision of the European Commission of 10 July 2023.

Further information on data protection by YouTube is provided by Google at https://policies.google.com/privacy?hl=de&gl=de.

Use of Cookies

Cookies are small pieces of data that a website you visit stores on your computer, enabling your browser to be recognized on subsequent visits. Cookies transmit information to the entity that sets the cookie. Cookies can store various types of information, such as your language setting, the duration of your visit to our website, or the data you entered there. This prevents you from having to re-enter required form data every time you use the site. The information stored in cookies can also be used to identify preferences and tailor content to your areas of interest.

There are different types of cookies: Session cookies are small amounts of data that are stored temporarily in the browser’s cache and deleted when you close your browser. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. With this type of cookie, the information may also be stored in text files on your computer. However, you can delete these cookies at any time via your browser settings. First-party cookies are set by the website you are currently visiting. Only this website is permitted to read information from these cookies. Third-party cookies are set by organizations that do not operate the website you are visiting. These cookies are used, for example, by marketing companies.

The legal basis for the processing of personal data via cookies and their retention periods may vary. If you have given us your consent, the legal basis is Article 6 (1) (a) GDPR and Section 25 (1) TDDDG. To the extent that data processing is based on our overriding legitimate interests, the legal basis is Article 6 (1) (f) GDPR and Section 25 (2) TDDDG. The stated purpose then corresponds to our legitimate interest.

We use cookies to ensure the proper functioning of the website, to provide basic functionalities, to measure reach, and – with your consent – to tailor our services to your preferred areas of interest. For this purpose, we use both transient cookies and persistent cookies. You can adjust your cookie settings using the button displayed in the lower-left corner.

You can delete cookies already stored on your device at any time. If you wish to prevent cookies from being stored, you can do so through the settings in your web browser. Instructions for common browsers can be found here: Internet Explorer, Firefox, Google Chrome, Google Chrome Mobile, Microsoft Edge, Safari, Safari Mobile. Alternatively, you can install ad blockers. Please note that certain features of our website may not work if you have disabled cookies.

This website uses the following types of cookies, the scope and functionality of which are explained in the following sections.

Website Analytics

For analyzing and optimizing our websites, we use various services, which are described below. This allows us, for example, to analyze how many users visit our site, which information is most in demand, or how users find our website. Among other things, we collect data on which website a user came from (known as a referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. This helps us design and improve our offerings to be more user-friendly. The data collected in this process is not used to personally identify individual users.

Google Analytics, Google Ads, and Consent Mode

We use services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) on our website. Specifically, we use Google Analytics to measure website traffic and analyze website usage, as well as Google Ads, including conversion tracking. If separately activated, Google Ads can also be used to evaluate advertising campaigns, for conversion modeling, and for remarketing and personalization purposes. Google notes that Consent Mode for Google Analytics and Google Ads support the transmission of granular consent signals.

On our website, we use Google Analytics and Google Ads only based on your consent. Additionally, Google Consent Mode is implemented in Advanced Mode. This means that Google tags can be loaded even before you make your final selection in the consent banner. Without your consent, however, the tags are operated only in a limited form, specifically for consent status and technical measurement purposes. Google explains that Consent Mode uses so-called “pings” for this purpose, and that this data can be used for conversion and behavioral modeling in Google Ads and Google Analytics. Further processing, specifically the storage or retrieval of information on your device for analysis and advertising purposes, only takes place after you have given your consent.

The following data may be processed during use:

• Information about the browser and device used,
• Approximate location information,
• Referrer URL,
• Pages visited,
• Usage and event data,
• Timestamps,
• Information regarding consent status,
• Cookie IDs or similar identifiers (with extended consent).

Google also explains that Google Analytics does not log or store IP addresses for users from the EU. This data is processed for the purpose of analyzing the use of our website and conducting statistical evaluations, technically and economically optimizing our online offerings, measuring the effectiveness of our advertising campaigns and tracking conversions, modeling conversions and user behavior, and – provided separate consent has been given – delivering personalized advertising and remarketing.

The legal basis for this data processing is your consent, Art. 6 (1) (a) GDPR, as well as § 25 (1) TDDDG. You may revoke your consent at any time with future effect by opening the privacy settings in the lower left corner (“shield”) and adjusting the slider accordingly.

The recipient of the data is initially Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, acting as a processor. A transfer of data to companies within the Google group, in particular to Google LLC in the U.S., cannot be ruled out. To the extent that data is processed outside the EU/EEA, Google LLC has certified itself under the Data Privacy Framework (DPF) program and is listed in the Data Privacy Framework list of the International Trade Administration (ITA). This means that Google LLC has publicly committed to complying with DPF obligations, and any data transfer to the United States is permissible based on the European Commission’s current adequacy decision of July 10, 2023.

The data we send that is associated with cookies is automatically deleted after 60 days.

You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by

• a) not giving your consent to the placement of the cookie, or
• b) download and install the browser add-on to disable Google Analytics at https://tools.google.com/dlpage/gaoptout

You can also prevent the storage of cookies by adjusting your browser settings accordingly. However, if you configure your browser to reject all cookies, this may result in limited functionality on this and other websites.

To prevent Universal Analytics from tracking you across different devices, you must opt out on all devices you use. Clicking here will set the opt-out cookie: Disable Google Analytics.

For more information on the Google Analytics Terms of Service and Google’s privacy policy, please visit: https://policies.google.com/privacy?hl=de.

Advertising

We use cookies for marketing purposes to show our users ads tailored to their interests. In addition, we use cookies to limit the frequency with which an advertisement is displayed and to measure the effectiveness of our advertising campaigns. This information may also be shared with third parties, such as ad networks. The legal basis for this is Article 6 (1) (a) and (f) of the GDPR. The legitimate interest in direct marketing exists for the purposes pursued by the data processing. You have the right to object at any time to the processing of your data for the purposes of such advertising. To this end, we provide you with opt-out options for the respective services below. Alternatively, you can prevent the setting of cookies in your browser settings.